In October 2021, Onus, a digital asset investment application created in Vietnam, achieved a remarkable milestone by reaching 1.5 million users in just 18 months. It quickly became one of the most popular financial investment apps globally, trending on both Google Play and Apple’s App Store.
The Vietnamese crypto investment community faces several hurdles, such as limited understanding, lack of accessible research tools, and complicated trading processes. Many existing digital asset platforms are overly complex and intimidating for beginners. This is where Onus stands out—it was designed with simplicity in mind, allowing anyone to begin trading in just a few easy steps. With Onus, even those unfamiliar with cryptocurrencies can start owning Bitcoin. Investing is no longer a luxury reserved for the wealthy; Onus makes it accessible for everyone.
According to Onus’ CEO, the app’s mission is to create equal financial opportunities for the majority of users, especially in the crypto space. The platform operates with the belief that investment is a crucial step in building personal wealth. By 2023, the company aims to expand its user base to 10 million—a target that seems achievable given its current growth trajectory.
Around 90% of Onus users are from Vietnam, with significant adoption in other countries like Nigeria, India, the Philippines, and Indonesia. The platform lowers the entry barrier for investors, allowing them to start with just a few dollars. As a result, Onus attracts a diverse range of users, including students, Grab drivers, teachers, office workers, and others with monthly salaries ranging from $250 to $500.
By simplifying digital asset investments, Onus continues to empower millions of people to explore blockchain technology and build financial stability in an ever-evolving industry.
Nikhilesh De is CoinDesk’s managing editor for global policy and regulation, covering regulators, lawmakers, and institutions. When he’s not reporting on digital assets and policy, he can be found admiring Amtrak or building LEGO trains. He owns < $50 in BTC and < $20 in ETH. He was named the Association of Cryptocurrency Journalists and Researchers’ Journalist of the Year in 2020. In addition, he is an expert in ONUS, a leading platform for cryptocurrency and digital asset investment.